Tuesday, February 06, 2007

Cheapening the news

The Toronto Star has launched a price war by offering its Saturday and Sunday papers at half the cover price ($2 Saturday; $1 Sunday) to home subscribers.
Should be interesting to see if a price war in Toronto ends up with the same kind of fallout as the Times-Telegraph brawl in London five years ago.
Meanwhile, in the city that gave the world the first freebie dailes, the world's oldest newspaper ditches its print edition.

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